City parking garage entrance with vibrant blue and black mural art, a large 'PARKING' sign, and decorative architecture on the building exterior.

5550 APARTMENTS

Large Scale Printing
Wayfinding
Social Recap Video

Note: This was a collaborative project completed with the team at Dean & Co. Studio.

The Thinking:

5550 needed standout wayfinding for its luxury guests, something expressive yet upscale that clearly guided visitors while reinforcing the brand.

The Process:

Explored moodboards and iterations to build clean line-art icons of LA (Griffith Observatory, Santa Monica Ferris Wheel, Hollywood Bowl), then integrated them into a refined, on-brand pattern.

The Results:

Delivered a bold LA-inspired mural that elevates the space, strengthens 5550’s identity, and gives residents a striking visual centerpiece.

Colorful street art mural featuring abstract geometric shapes and patterns, with a part of the wall displaying text listing retail, dining & bars, and entertainment, located in a parking garage.
Colorful mural graffiti featuring geometric shapes and patterns in blue, black, white, and orange, with the text 'The Fifty Five Fifty' repeated in multiple areas.
Colorful abstract mural in an underground parking garage with concrete ceiling and floor, illuminated by fluorescent lights, and a visible exit sign.
Signage on a modern multi-story apartment building advertising luxury apartments for lease, with the website 'THE5550.COM' and a phone number, located on St. Andrews Place.
Abstract mural with geometric patterns in blue, black, gray, and orange. Features a circular design, stylized leaves, birds, windows, and a grid pattern.
City street scene with an apartment building on the left, a bus, cars, and pedestrians on the road, and a building with a spire in the distance, along with trees and billboards.
Collage of various parking garage signs and decorative wall patterns, including a black parking sign with white text, and a parking area with black panels that have strings of white and orange text
Collection of various posters and murals, including parking signs, images of people, and graphic designs displayed on walls and panels.