CEO & Creative Director William Cato: Grew up around sawdust, blueprints, and skate decks. His dad built homes; he now builds ideas. That mix of creativity and craftsmanship shaped Ironwill Creative, a studio named after the grit and heart that ran through his father’s work. After years of college, agency, and in-house creative work, he wants to take the clients on for himself.

Operations Director Sarah Fuchs: Raised in Michigan to a family of lawyers, she brings structure to the creativity. Having a background in paralegal work, she’s ingrained with organization, research, and problem-solving. Driven by a desire to create something of her own, she chose a different path in helping shape Ironwill Creative Studio. She keeps projects anchored and moving with intention.

Together, they use that same build-it-right mindset to help brands grow. Combining design, strategy, and execution to create work that feels human, thoughtful, and built to last.