People walking past a large sign advertising NitroCross race tickets for September 7-8, 2024 at Richmond Raceway, with cars on display and an event crowd in the background.

NITROCROSS

Social Media Creative
Digital Graphics (thumbnails, web, email)
Marketing Graphics
Logo Designs
Wayfinding
Print Designs (posters, packaging, collateral)
Large Scale Printing
Livery Creative (car graphic wrap)

Note: This was a collaborative project completed with the team at Thrill Sports.

The Thinking:

Capture the raw energy of highspeed motorsport and translate it into bold, fast-reading visuals for social, web, and large-format event graphics.

The Process:

Developed a full season template system for social content, digital ads, banners, sponsor lockups, and event materials. Worked closely with marketing leads to adapt assets for each race location.

The Results:

Delivered a cohesive, high-impact visual identity across multiple stops. Improved brand consistency and sped up content production. In the 23-24 season, Nitrocross grew 300,000 followers on Instagram and gained more fan engagement across multiple channels.

People walking at a racing event with NitroCross signage, a Tom's Coffee truck, and a Yokohama inflatable arch under cloudy skies.
People gather at a car exhibition with a race car and promotional banners.
A race car on display at an outdoor event with a NitroCross banner and a sign advertising the event scheduled for September 7-8, 2024 at Richmond Raceway.
Person holding a NitroCross Racing event brochure with tickets on a restaurant counter at Richmond Raceway, overlooking a race track.
A promotional sign for the NitroCross Las Vegas Championship Weekend event featuring race car drivers, cars, and checkered flags, held at the NitroDome at Planet Hollywood on March 1-2, with bright, colorful arcade machines in the background.
Digital billboard advertising a NitroCross racing event at Planet Hollywood in Las Vegas, scheduled for March 1-2, featuring cars and drivers, with a cityscape background
Digital billboards on the Las Vegas Strip advertising an upcoming Nitro Cross race event at Planet Hollywood's Nitrodome on March 1-2, featuring race cars and drivers.
Banner advertising NitroCross night racing event at Glen Helen Raceway, with mountains in the background
A table with various cans and cups, featuring a NitroCross racing event flyer for September 7-8, 2024 at Richmond Raceway, Virginia, with images of race car drivers and a race car.
A hand holding a Travis Pastrana bobblehead figurine in front of a Nitro Cross sign and a black race car with Monster Energy logo.
Multiple smartphones displaying social media posts and photos related to racing events, winners, and fans at a motorsport event.
A colorful graphic with a racing car and fireworks in the background, promoting 2024 New Year resolution to send it, from NitroCross.
A promotional poster for NitroCross featuring race cars on a dirt track and a victory team of four drivers in racing suits. It highlights Andreas Bakkerud, Robin Larsson, Brian Deegan, and Fraser McConnell, competing at Glen Helen Raceway, with a nig
Movie poster for 'Block Party' featuring five smiling racers, a red Dodge car kicking up dust on a dirt track, and a sunset over mountains in the background.
Image of a young race car driver in a cream-colored racing suit with black and gold accents, standing on a dirt track with racing mini cars and an athlete in the background. The text reads 'Nitrocross: K Man is the one to watch'.
Event poster for Nitro Cross Nitro Circus featuring a bobblehead figure of Travis Pastrana, set for September 8, 2024, at Richmond Raceway, Virginia, with logos of Nitro Cross and Nitro Circus.
Children at a motocross event, with racing cars on a dirt track in front and children cheering in the background. Promotional poster for NitroCross Kids Get In Free event at Utah Motorsports Campus, October 5-6.
Promo poster for NitroCross racing event with photos of three racing drivers in gear, a blue racing car, and event details including date, location, and website.
Two rally cars flying through the air during a race at night, with a blurred crowd in the background, promoting NitroCross event in Phoenix, Arizona, on November 15-16 at Firebird Motorsports Park, with a discount code for tickets.
Promotional poster for a NitroCross motocross event featuring a racing car airborne above dirt and a cityscape background with the text 'NitroCross Championship Stakes' and event details.
Celebratory fireworks with a racecar, a motocross rider, and an eagle, in front of an American flag, advertising a 4th of July sale with 17.76% off tickets, using code 'BRAVE', valid from July 4 to July 7.
Race cars on a racetrack with city buildings in the background, promoting a Labor Day sale with 20% off using promo code BRAKE.
Promotional poster for Nitrocross racing event featuring a woman with a crown drinking from a water bottle, a man with sunglasses, a racing car in mid-air, and various racing elements with the text 'Fabulous King Gutz' and a promo code for discount.
A promotional image for a contest, featuring a black Nitro Cross racing car with Monster Energy branding. The text invites viewers to enter for a chance to win a prize package including hotel stay, VIP tickets, flights, and NitroCross T-shirts.
Poster for NitroCross racing event featuring three drivers, one in the center, and a racing car below. Text includes 'Get Ready to Send It', '24/25 Season on Sale Now', and promo code 'TRAVIS20' for 20% off. The website nitrocrossracing.com is at the
Nitrocross racing event poster featuring Swedish drivers Kevin Eriksson and Robin Larsson, with their race cars, images of Eriksson and Larsson in racing suits, and the Finnish flag in the background. The event is live and free on Rumbl Sports on Nov
Promotional poster for NitroCross 1 race, featuring two race car drivers in racing suits, with a digital countdown display showing the number 1, and text indicating the event in Phoenix on November 10-11, live and free on Rumble Sports.
Poster advertising NitroCross event with two racing drivers, a woman on the left and a man on the right, with a large pink digital countdown showing 3, announcing the event in Phoenix on November 10-11, live and free on Rumble Sports.
Promotional poster for NitroCross, featuring two race car drivers, a man and a woman, smiling and making gestures. The event is in Phoenix on November 10-11, available live and free on Rumble Sports.
Promotional poster for NitroCross race event with three racers in racing suits, green LED sign that says "Send It," and details about the live broadcast on Rumble Sports at Glen Helen Raceway on December 9-10, with Saturday at 9 PM and Sunday at 7 PM
NASCAR Top 7 2023-2024 Group E standings with driver names, points, and race results, featuring Robin Larsson, Kevin Eriksson, Fraser McConnell, Andreas Bakkerud, Conner Martell, Oliver Eriksson, and Travis Pastrana.
Poster for NitroCross racing event featuring Group E winners, with pictures of racers Connelly, Pastrana, and Larsson. The event is in Phoenix on November 10-11.
Advertisement for NitroCross featuring Andreas Bakkerud and Kevin Eriksson with their pictures, names, numbers, and scores, promoting live streaming on Rumble Sports.
Book cover for 'In Loving Memory' by Ken Block featuring a photo of Ken Block in front of a race car on a city street with a skyline in the background and the years 1967-2023.
Young man with blond hair smiling in racing gear outdoors, with a blurred sports field in the background. Overlaid text announces Casper Jansson replacing Benito Guerra in group E for OMSE, with NitroCross branding.
A man in a racing suit, wearing sunglasses and a cap with Monster Energy logo, points upward while holding a phone, against a blue sky background. The image has a red banner with text about Brian Deegan making his debut in Phoenix for Group E.
Promotional poster for NitroCross racing event asking 'Who's going to win?' Featuring four race drivers with respective names: Travis Pastrana, Fraser McConnell, Robin Larsson, and Kevin Eriksson, with a silhouette of a person on the far right, and i
A man standing on top of a vintage Volkswagen Beetle race car with arms outstretched, set against a background of mountains and a racing track. The car is decorated with a large 1990s-themed logo.
Two cars racing on a dirt track at Richmond Raceway, with one airborne. The event is Nitro Cross, occurring on September 7-8, with a 20% discount promo code CAC20, and a QR code for more info.
Promotional poster for Nitro Cross racing event in Phoenix, Arizona, featuring two off-road style race cars mid-air on dirt track, with event dates November 15-16 and location at Firebird Motorsports Park.
Poster for Nitrocross racing event at Utah Motorsports Campus in Salt Lake City on October 5-6. Features a racing car flying in the sky against a cloudy background with mountains below. Discount code CAC20 and a QR code at the bottom.
Promotional poster for NitroCross race event featuring two women, Megan Eugenio and Jessie Punch, at Richmond Raceway on September 7-8, with racing track background and event details.
Promotional poster for Nitro Cross event titled 'The Desert Showdown' at Firebird Motorsports Park in Phoenix on November 15-16. Features two race cars, two male race drivers, and logos for Yokohama and Monster Energy.
Promotional poster for NitroCross racing event on March 1-2 at Nitrodome, Planet Hollywood, featuring racing cars, playing cards, poker chips, and the phrase 'We're Going All In'.
A futuristic race car with a streamlined design, featuring the label FC2 NitroCross, has orange wheels and is shown with various specifications highlighted, including a turbocharged 4-cylinder engine, 450 to 550 horsepower using nitro boost, all-new
Comparison of a Tesla Cybertruck and a rally car in a desert. The Cybertruck's 0-60 mph time is 2.6 seconds with 845 horsepower. The rally car's 0-60 mph time is less than 1.5 seconds with 1000 horsepower. The text overlay reads 'Cyberbeast x Group E
Empty race track at Lumen Field stadium with Seattle skyline in the background, and text overlay saying 'The calm before the storm'
Group of NitroCross racers celebrating with medals and a Christmas tree, with holiday decorations on a red background.
Santa Claus riding in a sleigh pulled by a reindeer, flying over a snowy forest. The sleigh is filled with gifts and animated characters dressed as reindeer. Below, three racing cars speed on a snowy track. The text 'Happy Holidays' is written in red
Celebratory racing driver holding a gold medal, standing in front of a rally car, with text indicating he is a five-time winner, showcasing rally racing success.
Split image showcasing old horse racing at Calgary Stampede Stadium and modern car racing, with text highlighting advancements in racing from horses to cars, including details about speed, tires, and horsepower.
Event poster for NitroCross at GMC Stadium on February 1-2, featuring cold weather with forecasted highs of 0°C and lows of -16°C, with activities like indoor paddock, fire pits, live music, food and drinks, games, and more, over a snowy cityscape ba
Image of a Sierra Echo R-Spec off-road vehicle with labels highlighting features, including high horsepower, tuning and control, hyperpack battery, rally-inspired multi-terrain capability, driver-first design, over 300 horsepower, 0-60 mph in 3.8 sec
Yamaha Yamaha SX Pro race car with blue body, racing decals, and large off-road tires, displayed against a dark background with red and blue accents.
Poster for Sierra Car Attack Time featuring four women and one host, Amanda Sorenson, Ellis Spiezia, Colette Davis, Lindsay Brewer, and a NitroCross logo at the bottom.
A race car driver in black racing gear and a Monster Energy cap with hands on his head, with a blue off-road race car on dirt track beneath him. Text reads 'Nitrocross' with a checkered flag symbol and 'Andreas missed the joker lap.'
Motorsports event featuring Bakkerud and Eriksson, with racing cars on dirt track, two drivers in racing suits giving victory signs, and dynamic action shot at night.
A promotional poster for Nitro Cross racing featuring race cars, a rider in racing gear, and fireworks in the background. It announces a 17.76% discount on tickets for the July 4th sale, with a promo code 'BRAVE'. The poster highlights grandstand tic
A graphic design asking 'Who's got the most iconic Baja bug moment?' with images of two Baja bugs, one on the left in front of a vehicle, and another on the right flipping over on a dirt track, with names Blake Wilkey and Cowboy Cerrone underneath.
A close-up of a man with long blond hair and a beard, looking to the right, with text indicating he is Terry Madden, confirmed for Nitro Cross SX198 racing event.
A race car on a track with a motion blur background. Overlaid text reads 'NitroCross Breaking Event Update. Calgary Round 8 moved to Sunday, February 4.'
A promotional poster for Nitro Cross featuring three race car drivers and action shots of cars, jumps, flips, and crashes, with bold text asking 'Who's Got the Most Iconic Moment'.
Nitrocross betting sheet with top nine racers, their numbers, countries, and odds, featuring Robin Larsson, Fraser McConnell, Kevin Eriksson, Andreas Bakkerud, Travis Pastrana, Oliver Eriksson, Brian Deegan, Conner Martell, and Casper Jansson, with a
Three men smiling and celebrating at what appears to be a Nitro Cross event. One man wears a crown and vibrant clothing, another is in a blue hoodie, and the third sports sunglasses and a plaid shirt. They are pointing at a sign that says 'Enter Now!
Event poster for Nitro Cross racing event on September 7-8 at 4:00 PM EST in Richmond, Virginia, with a race car on a dirt track and streaming information on Rumble Sports.
Nighttime promotional poster for NitroCross Miami showing a drifting race car with city skyline in the background, event date January 11-12 at Miami Marine Stadium, Florida.
Event poster for NitroCross racing in Miami, held at Miami Marine Stadium on January 11-12. Features images of racing drivers, a race car, and tropical palm leaves, with a promotional code offering 20% off.
Promotional poster for Nitro Cross racing event featuring a blue and white race car on a dirt track with smoke, palm trees, and a sunset sky in the background. Text includes event name, location, date, and website.
Nitrocross Group E power rankings after rounds 1 and 2 in Richmond, listing top nine drivers with their team logos and positions.
Graphic listing five teams for NitroCross, each with rider photos, names, team designations, and vehicle categories like SXS, Baja Bugs, and Van Prix.
A rally car jumping over a dirt ramp during a NitroCross event, with mountains and a clear blue sky in the background, and NitroCross banners on the side.
Nitrocross team season standings for 2023 and 2024, showing team names, drivers, and points, with photos of team members.
Poster advertising NitroCross top 3 group standings at Phoenix event, November 10-11, featuring drivers Andreas Bakkerud, Kevin Eriksson, and Robin Larsson with points and positions, with a sunset background.
Promotional poster featuring three race car drivers in racing suits and caps standing in front of a cityscape with mountains in the background. A neon sign reads 'TOP 3 GROUP.' The drivers are Andreas Bakkerud in third place with 280 points, Kevin Er
Invitation for the Busch Light Race to the Mountains event at Salt Lake City on October 5-6, 2024, featuring NitroCross racing cars and industry suite access with VIP experience, seating, and complimentary food and beverages.
A racing driver celebrates with a champagne bottle at a party, crowd cheering around him, promoting Travis Pastrana's birthday celebration on October 5 at Utah Motorsports Campus, Utah.
Betting odds and placements for Nitro Cross and NXT bets at Richmond Raceway on September 7, showing driver names, numbers, and odds in a table format.
Poster promoting the NitroCross Phoenix Wild Horse Pass event on November 10-11, featuring race car drivers and cars, with tickets available online on Rumble Sports.
Poster advertising Southern California Night Racing event at Glen Helen Raceway on December 9-10, featuring race cars, racing drivers, and palm trees.
Promotional poster for the Las Vegas Championship Weekend at the NitroCross event, featuring three race car drivers, two NitroCross cars, and the event details including date, location, and ticket information.
Promotional poster for Nitro Cross ice racing event in Calgary, Canada, on February 3 at GMC Stadium, featuring racing cars and three race drivers in racing suits.
Promo poster for NitroCross racing event featuring nine drivers from different countries, with their names, numbers, and flags, and the event dates of November 10-11.
NitroCross racing event poster featuring nine racers with their flags, names, and numbers. Top row: A. Bakkerud from Norway, R. Larsson from Sweden, F. McConnell from Jamaica. Middle row: T. Pastrana from the USA, C. Martell from the USA, V. Vranckx from Belgium. Bottom row: K. Eriksson from Sweden, O. Eriksson from Sweden, B. Deegan from the USA. Details about event dates December 9-10 and tickets are on sale.
Poster featuring NitroCross racing event with images of nine drivers from various countries, their names, numbers, and flags, scheduled for February 2-3, with tickets on sale.
NitroCross racing team roster at Planet Hollywood, featuring 12 drivers with their names, numbers, and flag backgrounds, including Andreas Bakkerud, Oliver Bennett, Guillaume de Ridder, Kevin Eriksson, Oliver Eriksson, Patrick O'Donovan, Robin Larsson, Conner Martell, Fraser McConnell, Timmy Hansen, Travis Pastrana, and Viktor Vranckx.
Photo of the Utah Motorsport Sports Campus driver entry list for October 5-6, showing nine drivers with their names, numbers, and flags representing their countries, organized into three rows against a red mountain background.
Driver lineup for Utah Motorsports Campus on October 5-6, including Mitchell DeJong, Eric Gordon, Patrick Gruszka, Tommi Hallman, Casper Jansson, Michael Leach, Alastair Scully, Ellis Spieza, David Sterckx, and Lane Vacala.
Driver list for Utah Motorsports Campus event, October 5-6, including participants' photos, names, numbers, and flags.
List of Baja Bugs drivers for Utah Motorsports Campus, October 5-6, with names, numbers, and flags of the United States, Mexico, and other countries, set against a mountainous background.
Track map for NitroCross Firebird Motorsports Park, showing rounds 5 and 6 in Phoenix, Arizona. The map includes sections labeled Fresh Pavement, Joker Lap, Crossover Gap Jump, Table Top Jumps, Dirt Berms. The track features pavement sections marked in white and dirt sections in red, with a legend explaining the colors.
Track map for Utah Motorsports Campus at Salt Lake City, showing round 3 and 4 of Nitro Cross 2024, with marked dirt berms, table top jump, crossover gap jump, Joker lap, and new pavement sections.
Track map of Richmond Raceway for nitrocross, showing sections of dirt and pavement, with labeled jumps and turns for rounds 1 and 2, including Table Top Jump, Crossover Gap Jump, Dirt Berms, Joker Lap, and various turns T1 to T8 during the event on September 7-8 in Richmond, Virginia.
Map of Nitro Cross event at Richmond Raceway on September 7-8. Features fan village (green), grandstands (red), food and drink areas (purple), open paddocks, infield access, and official merchandise and Dodge Experience zones.
Collage of multiple Nitro Cross racing birthday cards featuring images of race car drivers with their cars, some holding trophies, and birthday greetings.
A promotional image celebrating the top 10 moments of the 2022 Nitro Cross Phoenix race. It features a dirt track with racing vehicles, a person in racing gear pointing upwards, a car mid-air, and a background decorated with an American flag theme.
Collage of NASCAR drivers celebrating, racing cars on dirt track, and a new race car with Monster Energy branding, with text 'Nitrocross Utah Motorsports Campus Recap'.
Promotional graphic for the NitroCross Race to the Mountains at Salt Lake City on October 5-6, 2024. Features a Mazda race car on a dirt track with mountains in the background and a digital billboard. The graphic includes the race event details and a Nissan logo.
A collage of images featuring rally and racing cars, a smiling man in a cowboy hat holding a large trophy, and bold text reading "2023 Top Calgary Top Moments" with a NitroCross logo.
Celebrating a NitroCross racing win with Casper Jansson holding a gold medal, a race car in front, and a racing figure in red gear in the background.
Promotional graphic for NitroCross racing event at Salt Lake City, October 5-6, 2024, with a race car on a dirt track, branding, and a mountainous background.
A collage of Nitro Cross racing cars, a victorious driver holding a Top Qualifier medal, and the Nitro Cross logo with event dates, highlighting the top moments of the season.
Cars participating in a vintage car race at Salt Lake City, with mountains in the background, spectators in the stands, and event branding for Nitro Cross and Baja Bugs.
Collage of motorsports moments, including rally cars racing on a dirt track, a motocross rider performing a jump, and a racing driver celebrating with a trophy, with the text 'Top 10 Utah Moments' and the NitroCross logo.
A young male off-road racing driver in a racing suit and cap standing in front of a dirt race track with several off-road vehicles racing on it, promoting K MAN as the one to watch, with the name KAINA BAKER and NitroCross branding.
Promotional graphic for Nitrocross Cooking Lessons featuring Amanda Sorenson and Kevin Eriksson, with a photo of three people in a professional kitchen, two holding bowls and one wearing a chef's coat.
A woman sitting in a race car in a desert landscape, wearing racing gear, with the text "Leticia vs Norra 500" and the Yokohama logo
Image from NitroCross MidAmerica Oklahoma Recap showing a NitroCross race car flying through the air and three race drivers celebrating.
A motocross rider is performing an acrobatic jump in the air during Nitro Circus at NitroCross event at Richmond Raceway. Spectators are watching from the stands under a cloudy sky.
A race car on a dirt track with a person in racing gear and helmet, and two smiling men in racing suits, with cars in the background, promoting NitroCross Wild Horse Pass Phoenix recap.
A collage featuring an orange Lamborghini race car in action at the GMC Stadium Calgary Recap event, with three smiling race drivers in racing gear and caps, and a background of racing cars with NitroCross branding.
A rally car in mid-air jump against a mountain landscape during the Busch Light Race to the Mountains at Salt Lake City, October 5-6, 2024.
A race car with Volkswagen branding and Busch Light sponsorship, on a racetrack under a partly cloudy sky.
A race car with blue and white racing livery speeding on a track, blurred background, large Busch Light logo on the side, driver wearing a helmet in the cockpit.
Close-up of a race car with sponsorship logo for Busch Light on the side and a Swedish flag next to the name Eriksson.
Close-up of race car from behind on a racetrack with a mountain in the background, featuring a large rear wing and sponsorship decals.
Multiple digital banners advertising NitroCross racing event at Planet Hollywood, with race cars, drivers, and slogans like 'Hail Mary,' 'The Road to Victory,' 'Touchdowns & Take-offs,' and 'Flying Cars Win Championships' scheduled for March 1-2.
Screenshots of racing driver Robin Larsson and Andreas Bakkerrud from a motorsport event, featuring their stats, images, and sponsorship logos, with red and black backgrounds and racing-related graphics.
Collection of logos and stickers for the NitroCross race event at Utah Motorsports Campus in Salt Lake City, October 4-7, 2024. The designs feature race cars, mountain graphics, and event details.
Designs of a race car with Sponsorship logos including Bush Light and Yokohama, shown from front, side, top, and back views.
A graphic showing social media growth statistics for NitroCross, including a 259% increase in video views, 29% audience growth, and 187% impressions, with a timeline from June 1, 2023, to March 14, 2024, sourced from Emplifiv.
Line graphs showing weekly followers, following, and media for 'Nitrocross' from November 2022 to November 2024, with upward trends in all metrics.