Oversea logo with wave graphic over turbulent water background, along with the tagline 'Cleaning Our World's Waters'.

OVERSEA

Brand Identity

Note: This was a collaborative project completed with the team at Code Four Creative Agency

The Thinking:

Oversea needed a modern, organic identity that captured movement, water, and clarity. Something fresh, welcoming, and rooted in the feeling of flow.

The Process:

Explored abstract color palettes, sea-foam tones, and fluid forms. Developed an icon built from droplet shapes forming an “O,” paired with contemporary, easy-to-read typography.

The Results:

Delivered a free-flowing visual system with clean type, contrasting colors, and a signature momentum icon that gives Oversea a distinct, modern, and memorable brand presence.

Logo image split into two halves with the left side in teal and the right side in dark gray. Both sides display a circular, abstract wave design above the word "OVERSEA" in bold, uppercase letters, with the tagline "CLEANING THE WORLD'S WATERS" below in smaller font.
A logo with a circular design composed of curving lines, depicted in white on a light teal background on the left side and in teal on a dark gray background on the right side.
Two smartphones displaying social media profiles for a company called Overseas, with ocean-themed profile images and posts about ocean conservation and water cleaning.
A black delivery van with teal accents and the logo 'OVERSEA' on the side.
Two black hardcover books stacked, with the top book titled 'Annual Report' and a logo that reads 'OverSeA' in teal, on a light gray surface.
Logo of OVERSEA with a circular design and the tagline 'Cleaning the World's Waters' displayed on a blurred background.
Branded stationery set for OVERSEA includes letterhead, business cards, envelopes, pens, and a rolled poster, all in a coordinated blue and white color scheme featuring a stylized circular logo.
Business cards scattered on a gray surface featuring a logo with flowing lines and the text 'OVERSEA' and ‘CLEANING THE WORLD'S WATERS.’ The cards are in teal, black, and white with contact information for Russell Covington.
Collage of images including a modern glass building, a minimalist interior with a leafless plant in a pot, a blue curved architectural structure, a forested area with a body of water, a close-up of a dew drop on green grass, and an aerial view of the ocean.
Comparison of old and new logos for water cleaning companies. The old logo features a whale tail and blue waves with the text 'BATANA' and the tagline 'Cleaning the World's Waters.' The new logo has a stylized globe with the text 'OVERSEA' and the same tagline.