Man in military uniform standing on beach near a large red banner that reads 'Pacific Airshow, Huntington Beach, CA, USA', with several people in the background and clear blue sky.

PACIFIC AIRSHOW

Brand Identity Refresh
Apparel
Wayfinding
Large Scale Printing
Motion Graphics
Video Editing
Web & App Build
Social Media Creative

Note: This was a collaborative project completed with the team at Code Four Creative Agency.

The Thinking:

Elevate a major coastal event with a premium, spectacle-forward design system that works across digital, print, and on-site experiences.

The Process:

Led rebrand development and produced motion graphics, video edits, event signage, merch, and integrated campaign assets across web, app, and physical activations.

The Results:

Delivered a unified event identity that supported record attendance, strengthened brand recognition, and enhanced the attendee experience across touchpoints.

An airplane flying in the sky above a beach festival entrance with palm trees and tents, with signs indicating Gate C and private chalets.
Four people sitting and standing at a broadcast table with 'Pacif Airshow' signage on an outdoor stage at Huntington Beach, California, with palm trees and beachgoers in the background.
People at a merchandise booth with red and white signage reading 'Pacific Airshow Official Merchandise', selling T-shirts and other items, outdoors on a sunny day with palm trees in the background.
Person wearing a white t-shirt with Pacific Airshow logo and details printed on the back, standing against a plain background.
Back of a man wearing a navy blue T-shirt with a logo and text for the Pacific Airshow in Huntington Beach, California, October 1-3, 2021.
Back of a man wearing a camouflage T-shirt with the 'Pacific Airshow' logo and event details on it.
A woman wearing a navy blue cap with white logo and text, dressed in a camouflage shirt, facing slightly downward.
A young man wearing a camouflage baseball cap with a mesh back and American flag patch, looking to the side against a plain white background.
Man with dark hair and beard wearing a beige baseball cap with Pacific Airshow logo and text, and a white T-shirt, looking downward, against a plain white background.
Digital screenshots of a website promoting an airshow, with menus, schedules, merchandise, and event photos in a color scheme of navy blue, pink, and white.
A promotional graphic showing an app for purchasing airshow tickets early, with a smartphone displaying dates October 1, 2, and 3. The background is split into pink and blue sections with bold white and yellow text encouraging downloading the app for exclusive access, featuring App Store and Google Play icons and the airshow logo.
Multiple smartphone screens displaying different app screens, including a map with colored pins, an event schedule for the Pacific Airshow, and a ticket or event description page, all set against a blue background.
Multiple smartphones displaying Instagram profiles and posts related to an airshow, with images of planes, tickets, and promotional graphics.
Comparison of old and new branding for the Pacific Airshow in Huntington Beach, California. The old logo features a stylized shaped like an arrow with pink and blue text, while the new logo uses a bold red and blue design with stylized letters and a
Several sheets of paper with various logo sketches and designs, some featuring geometric shapes, stylized symbols, and abstract forms.
A collage of sketches and logos, including stylized 'PA' logos, geometric designs, black and white patterned repeats, and various abstract drawings on paper.
Two promotional graphics for the Pacific Airshow, one with a pink background and the other with a blue background, both featuring the event's logo with a stylized jet and the text 'PACIFIC AIRSHOW' and 'HUNTINGTON BEACH, CA, USA'.
Blue and purple icon of a fish with sound waves indicating sonar or underwater detection.
Abstract geometric pattern with dark blue and navy blue shapes.