ROUTE 66 BEACH FESTIVAL
Marketing Materials
Trailer Graphic Wrap
Stage Banners
Merchandise
Note: This was a collaborative project completed with the team at Dean & Co. Studio.
The Thinking:
Bring the energy of a sports and music festival to the beach of Arcadia Lake with a bold, cohesive visual system designed to build excitement and create a memorable experience.
The Process:
Developed and produced campaign materials across billboards, emails, posters, social media, bike rack covers, feather flags, trailer graphics, stage banners, branded merchandise, and more.
The Results:
Delivered a unified festival campaign that created a consistent and engaging experience from promotion through the event.
